CEO iV / iV2
Steve Keller is one of the world’s leading experts in the field of audio branding, channeling his passion for art and science into award winning strategy and creative for a long list of global agencies and brands.
As CEO of iV (an audio consultancy based in Nashville, Tennessee) Steve guides his clients through the strategy, procurement, research and management necessary for successful audio branding initiatives. He has grown the business beyond the confines of the United States and into Europe, opening iV2 in Frankfurt, Germany in 2009 with business partner Uli Reese.
In addition to a university degree in psychology with a focus on research, social psychology, and group dynamics, Steve has over 30 years of experience in the music industry as a producer, remixer, composer, independent label executive, music publisher and manager. He’s an indemand speaker, sharing his insights at international conferences (TEDx, MIDEM, Cannes Lions International Festival of Creativity, Eurobest, Dubai Lynx, Transform Hong Kong, Transform London), professional organizations (AMA, AAF, Audio Branding Academy) and universities around the world.
Steve’s fascination with the way sound can shape perceptions and influence behavior lead to a collaboration with Janice Wang, a PhD student at The Crossmodal Research Lab at Oxford University. Together they conducted a series of experiments designed to discover if certain sounds and music could affect a taster’s perception of spiciness. The findings were ultimately used to create an experiential dining event that featured a four course meal, a “sonic chef,” and a live recording of a four song album based on the crossmodal correlations between sound and the flavors of sour, spicy, savory and bittersweet.
A fan of the work at Kitchen Theory, Steve lends his imagination and expertise to the planning and creative execution of sonic elements for some of our events and senseplorations.
When not bouncing back and forth between Nashville and Frankfurt, Steve enjoys photography, gastronomy, and exploring the relationship between chaos and creativity.