In 2015, we worked with AEG as part of their 4 part documentary series entitled Tasteology to explore how we can take taste further. The documentary travels around the globe asking different experts what makes the ultimate taste experience. Episode 4 focuses on the topic of experience and features Chef Jozef Youssef and Professor Charles Spence. To explore how we designed this international multisensory tasting campaign click here.

Imagine the sound made by a crisp stick of celery… now think about how it affects your experience of the taste. Chef Jozef Youssef and Professor Charles Spence are exploring just that: how our other four senses affect our taste perception and overall eating experience, making food seem fresher and tastier.

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