In the Spring of 2018 Chef Jozef Youssef was invited to speak at TEDxLSE on his research into multi-sensory flavour perception. In this talk Jozef discusses the potential impact of the emerging scientific field of multisensory flavour perception. He asks how a deeper appreciation of our sensory relationship with food can help us design food experience which encourage more sustainable and nutritious eating at restaurants as well as at home, schools, hospitals and care homes.