How do you celebrate 5 generations of blending excellence and the gentlemen who have mastered the art of blending the signature house style?
When your Chivas Regal, you simply do it with style, introducing; Chivas Regal Ultis.
In the same pioneering spirit with which the Chivas Brothers set out over a hundred years ago, the House of Chivas have launched their first blended malt whiskey. Five of Chivas Regal’s most precious single malt whiskeys from their Tormore, Longmorn, Strathisla, Allt A’Bhainne and Braeval distilleries are masterfully brought together into this luxurious and refined blend. Each of the single malt’s is there to represent the five generations of master blenders, and only one percent of Chivas’s cask collection is used in the Ultis blend.
Chivas Regal Ultis (a combination of ‘Ultimate’ and ‘Fortis’) is a celebration of all the above, and now that you have this wonderful whiskey how do introduce it to the world in a way that will allow people to truly appreciate it in all its sensory glory?!
Again, when you Chivas Regal, you simply do it with style and call in Kitchen Theory 😉
From the global launch of Chivas Regal Ultis in New York City, to regional launches in Vietnam, Thailand, Dubai and Turkey, Kitchen Theory’s Chef Jozef Youssef has been traveling and hosting a series of multisensory tasting sessions, which allow the guests to experience each of the single malts and their individual characteristics, what the art of blending is, and finally how to take a mindful moment to truly appreciate the refined and luxurious flavour experience that is Chivas Regal Ultis. The experience that Chef Jozef has designed integrates audio soundscapes designed in collaboration with Nashville based audio branding agency IV Group run by Steve Keller who uses the study of gastrophysics to create sound, as well as a range of aromas, and perfectly paired lighting using the range of colours available by Philips Hue lighting technology to draw appreciation to the exquisitely crafted malts, blend and POS materials.