/mʌltɪˈsɛns(ə)ri/ ~ Relating to or involving several bodily senses
Humans can only make sense of life, interact and communicate using their senses. We have no other way of sending and receiving information – which forms our perspective and reality. Life therefore can be seen as a continuous series of sensory experiences which create our existence. Eating is considered among the most sensory of all activities in which we part take. We draw on all our senses when we eat; sight, smell, touch, taste and sound.
Our work with Professor Charles Spence of Oxford University is aimed at exploring ‘Gastrophysics’. Gastrophysics is a field of science concerned with how the brain understands and interprets sensory cues in the foods we eat, and how this information results in perceptions and associations we build with these foods.